Before he founded Whataburger in 1950 and became Texas burger-lovers' hero, Harmon Dobson had been an automotive salesman, a bush pilot and a diamond courier. In 2018, a 5-year-old. 2020 - Whataburger opened its first new large-unit prototype in Bellmead, Texas. With favorable sales gains and consistent interest, it would be easy for Whataburger executives to push the company beyond its comfort zone, hurry development, and chase the dollar. The burger chain has been called out for being overhyped numerous times. It focuses on supporting students at all levels of their education to help them achieve their goals and dreams in three main ways: , Whataburgers signature community program at the intersection of food insecurity and education. Ed Nelson, who will become the new president of Whataburger on July 1, said in a statement that sales are up in Texas since news of the sale broke. The sandwich delivers a unique blend of savory and spicy you won't find anywhere else. Whataburger prices are comparable to other fast food restaurant chains such as McDonald's and Burger King despite being perceived as higher quality . Whataburger Loteria $21.99. One table was stickier than the sticky side of a strip of Scotch tape. The Whataburger chain, now headquartered in San Antonio, was officially recognized by the Texas Legislature as a state treasure in 2001, an honor duly noted on a sticker on most Whataburger front doors. navigator.sendBeacon('https://www.google-analytics.com/collect', payload); 1999 - Whataburger by the Bay opened as the flagship store in Corpus Christi. xhr.setRequestHeader('Content-Type', 'text/plain;charset=UTF-8'); The brand often turns up on our rankings of unhealthiest fast-food items, from its Triple Meat Whataburger's appearance on The Unhealthiest Fast-Food Burgers on the Planet list to its cinnamon roll being one of the unhealthiest fast-food desserts. Check the following list to protect yourself! The man, who was unarmed, died a few weeks later as a result of his injuries. I have had cases in Chicago. Through the app, customers can save their favorite orders and really take time to create their dream-burger build. Whataburger has tons of great burgers, sandwiches, sides and more and sometimes all you wanna do is grab some great comfort food. Texas publications such as The San Antonio Express-News and Texas Monthly mourned the news, while a popular criminal defense lawyer declared, "get your hands off our hamburgers." The five times weekly e-newsletter that keeps you up-to-date on the latest industry news and additions to this website. Its part of Whataburger Feeding Student Success, Whataburgers signature community program at the intersection of food insecurity and education. if( 'moc.sihttae.www' !== location.hostname.split('').reverse().join('') ) { Customer Brushawn Lewis was at the restaurant when he captured a rodent scurrying across the counter before ending it all and launching itself into the deep fryer (via Newsweek). 1959 - Harmon Dobson opened Whataburger #21 in Pensacola, Florida the first Whataburger outside of Texas. Whataburger's beef received a big, fat "F" in the report though it was hardly the only one. But it was fast food that would be his calling. Customers in the restaurant freaked out, and one woman in the video could be heard yelling, "Are you charging us for fried rat?" Whataburgers following has grown exponentially in its more than 70-year history, thanks to a number of features, including its famous burgers and growing list of menu items, its iconic orange-and-white-striped restaurants and its famous Fancy Ketchup. For those who join our family, we instill values and skills that will serve you well no matter where your journey leads. Fry Slippers $19.99 $24.99. Theres a distinct pride factor that resonates throughout the Whataburger system, Cardwell says. People arent working for the shareholders, but for the family., Differentiation in the battle for market share. 1963 - Whataburger expanded to 26 restaurants across Texas, Florida, Tennessee and Arizona. These include a 32-oz. Since being founded in 1950 in Corpus Christi, Texas, the brand has become one of the biggest burger chains in America, employing over 43,000 people at more than 800 restaurants. According to Revolt, Congious had worn her mask before at work, but it was only when a white customer complained that it became an issue. Decal 5-Pack $7.99. The Sandwiches on the Whataburger menu with the lowest amount of carbs are Double Meat Whataburger Jr (28 g), Biscuit Sandwich with Bacon, Egg & Cheese (33 g) and Patty Melt (45 g). U.S. Public Interest Research Group released a lengthy roundup in 2018 of how well fast food burger chains scored when it came to antibiotics in their meat, and Whataburger flunked big time. Whataburger $3.29: Whataburger - Meal $5.79: Double Meat Whataburger $4.79: Double Meat Whataburger - Meal $6.99: Triple Meat Whataburger $6.29: Triple Meat Whataburger - Meal $7.99: Jalapeo & Cheese Whataburger $4.29: Jalapeo & Cheese Whataburger - Meal $6.29: Bacon . Shop Whataburger branded merchandise and selected sauces including our famous Fancy and Spicy Ketchup atWhataStore.comand find Whataburger original-recipe products ingrocery stores. In this case, that's mostly true. The estimated initial investment to open a traditional Whataburger is $1,200,000. Two days later, on June 13, Whataburger took its white-bread buns and Texas toast off its menu at stores in Oklahoma, North Texas, and northwest Arkansas, attributing the situation to "an issue . Thats just the view of, I think, most Texans. Actually, as recently as 2020 Whataburger was struggling with many of the same challenges the pandemic presented to all fast-food brands. Some things never change. The chain loses around $200,000 on the costs of replacing the plastic table tents every year. Despite Whataburger's apparent success, its business wasn't without trouble. In that lawsuit, Whataburger got off in the court and was not held liable. In Tulsa, Oklahoma, down the block from a McDonalds and around the corner from a Jasons Deli, Whataburger store No. For a brief moment, there was Whataburger anxiety: Spicy mustard? Ouch. Loyal customers are also applauding the companys growing use of social media after an initially slow adoption. Whataburgers signature burger and fries have earned the brand an impressive base of passionate consumers across the south. If you don't specify anything, every Whataburger comes with mustard, lettuce, tomatoes, pickles and diced onions. Considering that this has happened twice now, Whataburger might not be so lucky the second time around. if( navigator.sendBeacon ) { in this video I'm making the regular. Whataburger announced last summer it would expand to Kansas City. Whataburger is a fast-food restaurant specializing in hamburgers. After that inauspicious start, however, Whataburger only grew. Quick shop. Today, each and every Whataburger is made to order, right when its ordered. Whataburger was sold to Chicago! This powerful, You want me on that wall - You need me on that wall. xhr.open('POST', 'https://www.google-analytics.com/collect', true); If you said a "W" logo, then you, sir or madam, are correct. Visitwhataburger.com/careers to learn more. Perhaps opting for a burger that might not potentially contribute to a worldwide pandemic because those are the worst wouldn't be such a bad thing. 304 nevertheless remains distinctive for one reason: It is the quick-service chains northernmost location. For more information about Whataburger grocery items and grocery locations, please visit our newsroom. In comparison to other fast food restaurants, Whataburger's menu and low carb options are simpler. We do it slow and steady, not fast and quick, says Whataburger CEO Preston Atkinson, who has been with Whataburger since 1986. The company has since utilized Twitter and Instagram to run contests, share news, and gauge customer sentiment. Dobson was an entrepreneur who had worked countless different jobs over the course of his life, including shipbuilding, oil drilling and diamond trading. var xhr = new XMLHttpRequest(); Cut fresh and served enough lettuce to cover over 30 football fields. 1961 - The first A-Frame opened in Odessa, Texas Restaurant #24. Quick shop. Nelson spearheaded its curbside and delivery service and helped develop seven new eateries.. And don't miss 8 Worst Fast-Food Burgers to Stay Away From Right Now. The report went on to detail how Whataburger and other fast food chains that used beef containing high levels of antibiotics could result in the spread of drug-resistant illnesses (via San Antonio Business Journal). In the interim, well just send [hopeful franchisees] a bottle of ketchup.. In 2019, it was reported that a customer who visited Whataburger in Baytown, Texas, claimed to have found a clump of mud in her burger (yuck). With its smoother look, taste and consistency, fancy ketchup is more likely to gain a cult-like following than other types of ketchup. 29g. Whataburgers a concept that sticks to what it knows and what it has learned over the last 60 years, Tristano says. The chain has executed a similar game plan in 2013, and leadership promises a consistent philosophy. A little backstory: When I first moved to Houston, in June of 2013, I began hearing a lot about "the best fast-food burger in America." Whataburger was its name, according to many people eager . 1993 - Tom Dobson, one of Harmon and Graces sons, became CEO and president. Thus a Texas hamburger is bigger than all other kinds of burgers, in all kinds of ways. Large White Bun: Unbleached enriched flour (wheat flour, malted barley flour, niacin, reduced iron, thiamin mononitrate, riboflavin, folic acid), water, high fructose corn syrup, soybean oil, contains 2% or less of each of the following: yeast, wheat gluten, salt . $6.39+. Whataburger employee here, if the meat is too small for personal taste, you can order a large patty, and it'll fit if not extend slightly. Quick shop. Images, Logos and Videos posted are approved for download and use. Each and every Whataburger is still made to order using 100% pure fresh beef that's never frozen. It all started when a young entrepreneur named Harmon Dobson had a bold idea: to serve a burger so big that it took two hands to hold, and so good that after a single bite customers couldn't help but exclaim, "What a burger!" He named his humble burger stand in Corpus Christi, Texas, "Whataburger." Over six . Whataburger denied any of the allegations in the lawsuit and said that during the timeframe of the plaintiff's lawsuit, 81 percent of employees and 93 percent of new hires in the area were Black. Who Supplies McDonald's Meat? Whataburger is a chain of fast-food restaurants. Comes with medium fries and a medium drink. There are a few different supplies that McDonald's uses for their meat including Lopez Foods, which supplies a lot of the beef that the company uses for burgers. Whataburger Patty Melt Single Whatameal. The company, founded by Harmon Dobson and Paul Burton, opened its first restaurant in Corpus Christi, Texas, in 1950. Whataburger is a regional American fast food restaurant chain, headquartered and based in San Antonio, Texas, that specializes in hamburgers. An investment firm based in Chicago with the name BDT Capital Partners announced last week that it was acquiring a majority stake in Whataburger, the family-owned, 24-hour, orange-and-white-themed regional fast-food chain founded and celebrated in Texas. Whataburger, a restaurant chain with sales of more than $2 billion annually, has become inseparable from the brand of Texas. Of course, nothing is perfect, and as much as Whataburger would prefer that it were universally loved without a sliver of criticism, that's certainly not true. Swelling interest from entrepreneurs led Dobson into franchising in 1953 and, six years later, Whataburger expanded beyond Texass borders with a shop in Pensacola, Florida. One of the earliest pioneers of the 24-hour quick-serve restauranta function that came at considerable investment without immediate returnsWhataburgers all-day operation remains an undisputed advantage. However, it is a good idea to inspect the difference between the Whataburger menu prices and the prices at other fast-food restaurants. As a subscriber, you have 10 gift articles to give each month. Texans have a hard time supplying a definitive explanation for why the state has become so self-obsessed that even sharing a hamburger chain with outsiders raises hackles. Uh oh, not good. Based on this aspect of the Five Forces analysis . For this Whataburger secret menu item, order pancakes and ask for chicken tenders instead of the side of sausage. We aren't here to judge, because ultimately, Harmon Dobson built a successful company that is very much still kicking. Proceed with caution because what you're about to learn may just change how you feel about a Whataburger patty melt forever! The New York Times reported that a majority stake of the family-owned burger business had been acquired by Chicago-based investment firm BDT Capital Partners. Whataburger Feeding Student Success is Whataburgers signature community program at the intersection of food insecurity and education. Police chief Jay Burch wrote on Facebook (via Fox News) that two of his officers were reportedly cursed at by an employee and denied service while the manager excused the behavior with the response of, "I don't get into politics." Were not out there trying to put dots on maps and well never be the brand opening 100 stores a year, he says. The main products here are hamburgers, chicken sandwiches, fish sandwiches, French fries, and milkshakes. Whataburger is the hometown hamburger place that hasnt compromised. Here's What It Said, South Block Grows Thanks to Strong Community Ties, Daddy's Chicken Shack Finds the Perfect Chemistry, Inside Smoothie Kings Transformation to a Healthy Lifestyle Brand, The Missing Puzzle Piece of the Workforce Crisis, From Resignation to Retention: The Evolution of the Labor Market, Starbucks Teases Game-Changer as Sales Rocket Higher, Ways to Streamline Restaurant Kitchen Operations. Whataburger Fast-Food Chain. drink, a medium fry or onion rings, a Taquito, a cinnamon roll, a Honey Butter Chicken Biscuit, a small shake or a Whataburger Jr. Customers spending $20 or more on a single order will receive credit for two visits. 2011 - Whataburger introduced four All-Time Favorite sandwiches to its menu. Thats why were a 2022 Top Workplaces Culture Excellence award winner. In any given week, Rutledge says, the Whataburger office will field about 100 phone calls from past diners or prospective franchisees inquiring about new restaurants and expansion. To turn control of an enterprise founded in 1950 in Corpus Christi over to some investors in Illinois thats been more than some people here can stomach. Houston Texans star J.J. Watt even pleaded with fans to rally together and chip in to buy the brand back. Today, the chains 740 units stretch across more than 300 communities in 10 Southern states from Arizona to Florida. 1973 - Following a design contest, Whataburger chose Corpus Christi artist Will Clays Flying W as its logo. single https://www.nytimes.com/2019/06/20/us/texas-whataburger-chicago.html. 1982 - Whataburger began serving breakfast in all locations. Whataburger operates franchises in Texas, Arizona, New Mexico, Oklahoma, Louisiana, Arkansas, Mississippi, Alabama, Florida and Georgia. 2020 - Whataburger unveiled a food truck on its 70th anniversary. Then, just check into the app with your curbside number and well bring your order to you! In taking a deeper look at the chain, though, we uncovered a few key details that the company isn't blasting out in press releases. Operating Partners earn an average of six figures, including bonuses of up to 150% of their target incentive. 1950 - On Aug. 8, Harmon Dobson opened Whataburger #1 in Corpus Christi, Texas. Congious said she then told her manager that she wished to put her two weeks' notice in and was promptly told to leave and not come back. Managers have the potential to earn $60,000 a year, based on both market and performance. 1967 - On April 11, a plane crash claimed the life of Harmon Dobson. Grilled jalapeos, extra bacon, three slices of cheese, no tomatoes, extra pickles? If its in Texas and of Texas, its more important.. HOUSTON Whatablow: A Texas icon has been Chicagoed. The double-digit sales gain propelled Whataburger over Carls Jr. in the QSR 50. 1955 - On March 11, Harmon and Grace Dobson married. Whataburger might not be on the Texas state seal just yet, but make no mistake about it: Texans think it's pretty much the greatest burger joint ever. Whataburger Family Members what we call our employees are paid weekly and have access to flexible schedules (were open 24/7). "Whataburger is an iconic brand and extraordinary company with an important legacy of family ownership, loyal customers, valuable community involvement, dedicated and talented employees, and a highly experienced management team," Tiffany Hagge, managing director of BDT, said in a statement. One of the wildest best-kept secrets about Whataburger is that it has been in legal trouble on two separate occasions for the same seemingly freak accident: gravy spilling on a child's legs and burning them. But it did get deep-fried!". Lewis narrated the video saying, "I'm at Whataburger in Bastrop, TX. The Whataburger Feeding Student Success Scholarship is a new, $500,000 commitment to help college, university and not-for-profit vocation school students achieve their educational goals. 304 on Peoria Avenue features the same iconic, orange-and-white, A-frame exterior as nearly every other restaurant in the 740-unit Whataburger system. Nutrition info: 290 calories; 12g fat; 33g protein; 12g total carbs; 2g net carbs. Changs China Bistro, says the Dobsons presence is a consistent motivational tool that provides the companys 24,000 family members (Whataburger-speak for employees) the gusto to improve the service, quality, and brand. 2019 - BDT Capital Partners acquired a majority interest in Whataburger. There's also Whataburger-branded school supplies like backpacks and pens, bottled water, and fun orange-and-white sunglasses, hand sanitizers, and similar items. A Double Meat Whataburger Meal still cost $7.69. 2013 - Whataburgers Facebook page reached 1 million fans after just launching in April 2011. Leaders call it Being Orange, a nod to Whataburgers primary brand color. And theyre still made with 100 percent pure, never-frozen beef and served on a big toasted five-inch bun with all the extras to suit your taste. Its a place that feels like home to more than 50,000 employees, called Family Members, and millions of customers. Founder Harmon Dobson had an illustrious history. As you might have guessed, the employee was fired, and Whataburger's corporate office said it had plans to "make this right" with the local law enforcement. Recent introductions include the Monterey Melt burger and a red jalapeo-infused spicy ketchup. The steady, stable rise of Whataburger When founder Harmon Dobson first opened Whataburger's doors in 1950, sales at the original Corpus Christi, Texas, eatery topped $50 on the first day. Sale. The food: While the burgers at contemporaries White Castle, Krystal and McDonald's range from very small to small, Whataburger has always positioned itself as the big fast-food burger, requiring . We serve bold flavors and original recipes made to order, just like you like it, and pride ourselves on extraordinary hospitality and meaningful connections in our communities. Now sitting in the 23rd position, Whataburger is the nations eighth-largest burger concept. Quick shop. If red meat isn't a must, know that the chain offers chicken and fish sandwiches, along with salads, on their Under 530 Calories menu. Whataburger Comfy Original $44.99 It's time to get comfortable! In 2012, Whataburgers sales approached $1.5 billion, a 12.6 percent jump over 2011. Whats really going on at the popular Texas chain? "When we see them on a dashboard or somebody's desk or shelf, it makes us proud that somebody likes us that much," Rich Scheffler, Whataburger's vice president of marketing and innovation, said. Recipients will receive a non-renewable $5,000 scholarship to be used for tuition, fees, books, supplies and housing for the following academic school year. Whataburger is more than a burger chain. In a perfect world, these two icons would share the W logo in perfect peace and harmony. xhr.send(payload); Also, most suppliers in this industry have low forward integration, which corresponds to their degree of control on the distribution and sale of their products to companies like Burger King. The increased social media presence proved useful in April when Whataburger ventured into the retail world for the first time with the bottling of its popular condiments: Fancy Ketchup, Spicy Ketchup, and Original Mustard. Its not a diet food that tastes like a diet food, Rutledge says. Whataburger opened its 100th restaurant in 1972, its 300th in 1980, and its 500th in 1995. Even asking such a question might be viewed as wasted breath, as there can only be one right answer in the state of Texas. The familiarity operators have with the brand has developed a company unity that cultivates enthusiasm and drives results. Needless to say, it wasn't especially good PR, and the video was viewed millions of times. Eric Gay/Associated Press Whataburger Got Sold to Chicago. A lawsuit filed by the U.S. All employees participate in a robust training program that puts them on track for career advancement. The crime occurred at a New Mexico Whataburger when a truck pulled up to the drive-thru and its occupants became belligerent with an employee. 1974 - The Modern A-Frame restaurant architecture was introduced, with bigger dining rooms and better drive-thru service. , fat `` F '' in the report though it was hardly the only one is the hometown place... Learned over the last 60 years, Tristano says 304 on Peoria features! Dobson, one of Harmon and Graces sons, became CEO and president reported a. Slow adoption together and chip in to buy the brand has developed a company that. 1.5 billion, a plane crash claimed the life of Harmon Dobson built successful! 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